2026 Bakers Delight Conference Event Design

35 Degrees North

Framed directional sign pointing to a conference workshop, combining the Ignite Delight header with bold session title text and a sunburst graphic motif.

Conference main stage mockup with the Ignite Delight identity displayed full-width on a large LED screen, viewed from behind a seated audience in a darkened ballroom.

Conference delegate name badge on a red lanyard, featuring the Ignite Delight typographic background pattern on a red card with white name and role text.

Reverse of the circular menu card displaying the three-course dinner menu — entrée, main, and dessert — set against a red background with the typographic pattern.

Branded Yeti travel pouch and accessories styled on a red background, accompanied by an Ignite Delight gift tag featuring the geometric icon grid.

Portrait digital totem displaying "Ignite. Discover. Delight." with an Expo directional arrow, set against a dramatic split red and black background.

Alternate shot of the natural canvas tote bag with the repeating Ignite Delight typographic print, styled against a bold red background

Flat rectangular clear water bottle printed with the repeating "Ignite Delight" type stack in red, shown against a white background with the typographic wallpaper pattern

Conference Collateral Design for 35 Degrees North and Bakers Delight

When event management company 35 Degrees North was appointed to produce Bakers Delight’s 2026 national conference, they developed the overarching conference theme — Ignite. Excite. Delight. — a three-word rally cry built around the idea that a single spark can set everything in motion. Rooted in the passion, creativity, and entrepreneurial spirit of franchise owners, the theme draws a direct line between the energy of the conference room and the exceptional products and experiences that Bakers Delight customers love.

35 Degrees North then engaged Galloway Design to bring the theme to life visually — translating Ignite. Excite. Delight. into a cohesive brand identity that could carry the full weight of the event. The design response captured the warmth, energy, and community spirit at the heart of the Bakers Delight brand, giving 35 Degrees North a clear and compelling creative platform to build the entire conference experience around.

The result was a brand identity that gave franchise owners more than a theme — it gave them a powerful reminder of why they do what they do.

Galloway Design’s Role

Galloway Design was instrumental in shaping the visual tone of the conference through:

Brand identity consultation
Concept development and design direction
Bespoke menu and event collateral design
PowerPoint presentation template creation