500 Old Hume Hwy

Biggin & Scott Land

Identity and Sales Brochure Design.

The 500 Old Hume Hwy project was a significant opportunity to reshape Melbourne’s north with a substantial 600* hectare land offering located inside the Melbourne Urban Growth Boundary just 40 km* from the Melbourne CBD.
We were engaged by Biggin & Scott Land to create a prestige sales brochure with visual impact. In response, we created a bespoke brand-mark for the development and designed a large format brochure displaying a textured black cover in Notturno 350gsm with copper foil text and off-white uncoated internal pages. Our concept for the design layout was classic with a contemporary twist in muted tones to complement the copper and black palette.

We also created an EDM to generate interest in the upcoming property sale.