A new identity for a South Melbourne icon

The Rising Sun Hotel South Melbourne

The Rising Sun Hotel, is South Melbourne’s most famous corner pub and home of the Sydney Swans. Embarking on a transformative journey we reimagined its brand identity from the ground up. Our collaborative effort resulted in a dynamic new logo, cohesive stationery, eye-catching signage, posters, menus, and engaging social media content. Balancing the hotel’s storied history with a contemporary flair, our design approach resonated seamlessly across platforms, creating a visually unified experience.

Our team ensured that every piece of collateral, from the enticing posters that adorn the hotel’s spaces to the carefully crafted menus that showcase its culinary offerings, reflects the brand’s newfound identity. The success of this holistic brand transformation is evident in the positive reception from both longstanding patrons and new visitors alike, solidifying the Rising Sun Hotel’s status as a beacon of hospitality in South Melbourne.