BWP Trust is a commercial real estate trust with a portfolio consisting of large format retailing properties, in particular Bunnings Warehouses. BWP tasked us to design their annual report for the financial year of 2020. We decided to take their brand icon and use it in a new way. We created a slightly chaotic background pattern from the BWP icon with one icon standing out from the others – 3-dimensionalised and accentuated on the matte recycled paper stock with a glossy transparent foil. This represented the company standing firm and continuing forward despite the uncertainty of the times.
September 19, 2020