An apartment development so prominently positioned and boldly designed required a name and visual identity that shone through the many competitors in the growing Maribyrnong area. We created a colourful brand identity that definitely stood apart from the rest.
Situated in the vibrant and cosmopolitan Edgewater Estate 7km from Melbourne, but surrounded by 30 acres of open parkland and with next to Maribyrnong River, Lucien is a tranquil waterside retreat nestled amongst a community buzzing with new energy.
We needed to create a name and visual identity that shone through the many competitors in the growing Maribyrnong area. We used bold colours and shapes to compliment an apartment development prominently positioned and boldly designed. The project included an identity suite, brochure, sales book and a responsive multiple platform website.