MCD identity

MCD Australia

A contemporary identity for MCD.

MCD required a brand approach and creative outcome for their entire suite of marketing and communication tools to elevate their tiring brand to one that was fitting for leaders in property development and management.

The look we designed was sophisticated and understated. MCD punched out of a graphic grid, referencing a major part of the brand promise, the key analysis and planning activity of the company.

The new brand approach provided MCD a contemporary, professional platform to take them into the future.

Design outcomes included: Brand identity, Stationery, Website and Company profile.


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