Pinoak House is an elegant and contemporary architectural expression representing the re-energised Moonee Ponds. The building is striking in composition with strong vertical rhythms comprising of dark grey metal cladding, geometric patterned frontages, concrete and glass, punctuated by horizontal highlights of colour.

We used light pastels and ethereal leafy shapes to provide a clean canvas for the strong architectural design and to refer to the highlights and environmentally sustainable aspects of the project.

We devised a brand identity, print design and website design project around a simple but effective marketing strategy that resulted in an identity suite, brochure, sales book and a responsive multiple platform website that successfully communicated the vigour and excitement of this development.