Riviera apartments situated on the Yarra River in Richmond required a brand and creative suite that would breathe new life into a tired campaign that had not had the appeal the client expected.
We created a fresh new brand that captured the essence of Riviera and its fusion of exciting city life contrasted against the calm retreat of contemporary living by the river.
The guess where campaign was created to highlight the abundance of cultural and lifestyle opportunities afforded in the Richmond area and invited the viewer to ‘guess where’ the hero shots of the campaign were taken.
This campaign spanned brochures, posters, postcards, drink coasters and online.
September 14, 2005