Unilodge launched a student accomodation project in the heart of Adelaide and were after a campaign that would appeal to a youthful market. The name ‘Spark’ was created for the campaign as it referenced the start of an exiting new era and the nurture of bright sparks. The colour palette was fresh and energetic, bright orange with silver and grey contrasted with a creative photographic approach involving students spelling the brandname with sparklers.
The campaign spanned print, advertising, sales packs, presentation folders and hoardings.
September 19, 2008